Case Studies

Digital Remittance Growth Through Hyper-Local Community Engagement

Strategised & executed influencer marketing & on ground campaigns, driving attendance and app installs and meaningful conversions.

Elevating Brand Authority and Education with Nila Cares

Increasing Brand Awareness of Nila Cares to NRIs living in North America

Bringing Pakistan’s Fashion Heritage to the UK High Street with Sapphire

A high-impact, end-to-end influencer launch that established Sapphire London as the premier Eid fashion destination for the UK diaspora.

BRIEF

Taptap Send’s aim is to help immigrant communities to send money to their families in home countries by making money transfer as cheap, fast and convenient as possible.

SOLUTION

Leveraging extensive experience within British South Asian community spaces, Junaid Shoukat identified suitable influencers and collaborated with the client to create campaign briefs in Urdu and Punjabi. These campaigns were successfully delivered within timelines given.

IMPACT

The delivered campaigns have led to Taptap Send attracting hundreds of new customers (measured via use of promo codes) each month, with the contract being renewed every month for the past 18 months.

BRIEF

Nila Elderly Care sought Fusion Reach’s expertise for their initial launch campaign. Supported by Founders Factory and AVIVA Health, Nila provides essential care solutions for Non-Resident Indians (NRIs) to support their families back in India. They wanted their offers to reach the NRI diaspora across the world to increase sign ups and new customers.

SOLUTION

Fusion Reach identified influencers suitable for the Nila brand and specific campaign. We worked with the client to formulate a brief and delivered the campaign in three different languages, primary target audience being NRIs with family back in India.

IMPACT

The campaign significantly boosted the startup’s brand visibility, achieving 200,000+ views across Facebook, Instagram, and YouTube with a small budget. The client was so impressed with the results that they extended the campaign for an additional period in July-August 2024.

Taptap Send

Helping immigrant communities send money faster through trusted, culturally relevant influencer marketing campaigns that drive growth.

NILA

Connecting NRIs worldwide with reliable elderly care solutions through targeted multi-language campaigns that boost awareness and engagement.

Global Reach Campaign

Expanding brand visibility globally using strategic influencer partnerships, engaging content, and targeted messaging across multiple platforms.

BRIEF

Sapphire Clothing aimed to expand its presence in the UK market by launching seasonal collections to British South Asian consumers. The brand wanted to build awareness, drive traffic to its UK e-commerce store, and position itself as a go-to fashion destination for Pakistani and South Asian audiences in the UK.

SOLUTION

Leveraging deep connections within British South Asian creator communities, Hypergrowth Digital identified and partnered with a network of relevant fashion and lifestyle influencers across the UK. The team worked closely with the brand to develop culturally relevant campaign briefs, ensuring the content resonated with audiences around key seasonal moments such as Eid, wedding season, and new collection launches. Influencers produced high-quality styling content, outfit showcases, and lifestyle posts across Instagram and TikTok, helping introduce the brand’s collections to highly engaged South Asian audiences in the UK.

IMPACT

The campaigns generated strong engagement and visibility for Sapphire Clothing within the UK South Asian community, significantly increasing brand awareness during key fashion periods. Influencer content drove consistent traffic to the brand’s UK online store and helped establish Sapphire as a recognised fashion label among British South Asian consumers, supporting ongoing campaign collaborations across multiple collection launches.