Taptap Send
Driving Growth for Taptap Send
Helping immigrant communities send money faster, cheaper, and more conveniently
A culturally tailored influencer marketing campaign designed to build trust and drive consistent user growth within the South Asian diaspora.
The campaign focused on connecting with South Asian communities in the UK and Europe, addressing their unique needs and preferences. By leveraging influencers who resonate with the target audience, Taptap Send was able to communicate trust, reliability, and simplicity in sending money internationally.
This strategy ensured measurable results, including new customer acquisition and long-term brand loyalty within the diaspora.
Driving Growth Through Community-Led Campaigns
BRIEF
Taptap Send’s mission was to simplify international money transfers for immigrant communities, making the process fast, affordable, and reliable. Their focus was on helping users send money back home with ease while building trust in a competitive fintech market.
SOLUTION
Fusion Reach leveraged its deep expertise within British South Asian communities to identify influencers who genuinely connect with the audience. Working closely with the client, we developed campaign briefs in Urdu and Punjabi to ensure authenticity and relatability.
IMPACT
The campaign delivered outstanding results, with hundreds of new users joining each month through influencer-driven promo codes. The approach successfully built trust and encouraged repeat usage.